This is a demonstration example using a fictional business. Central Illinois Heating & Air is not a real company. This page shows the type of work included in a Garner Digital Build Sprint.
What a Garner Digital Build Sprint Looks Like
A walkthrough of what we deliver, using a fictional HVAC business as an example. Every Build Sprint client gets this level of detail and care.
Meet the fictional business
This scenario is based on a type of client we commonly hear from. The business details are entirely made up.
Fictional Business
Central Illinois Heating & Air
HVAC · Bloomington, IL
- Solo owner, 8 years in business
- Word-of-mouth referrals only
- No website, no online presence
- 2 Google reviews, invisible to AI tools
The Before
Where this fictional business starts — a state that is common for solo tradespeople.
Website
No website
Google Reviews
2 reviews (4.0 stars)
Google Maps
Not ranking for 'HVAC Bloomington'
Online Booking
No online booking — calls only
Missed Calls
3–4 missed calls per week while on jobs
AI Visibility
Zero — ChatGPT does not mention them
What We Built
Every deliverable in the Growth Sprint, shown in full detail for this fictional business.
Deliverable A
Professional Website (5 Pages)
- Homepage with clear service list and emergency CTA
- About page with owner story and certifications
- Services page covering residential and commercial HVAC
- Service area page targeting Bloomington, Normal, and surrounding cities
- Contact page with form, phone, and online booking embed
Deliverable B
Google Business Profile Optimization
- Updated business categories (HVAC Contractor, primary + 3 secondary)
- Added 15 service descriptions
- Uploaded 12 photos (truck, team, completed jobs)
- Set service area radius
- Added business hours, holiday hours, and attributes
- Started weekly Google Posts schedule
Deliverable C
Missed-Call Text-Back System
When the owner misses a call, the customer instantly receives:
"Hey, this is [Owner] from Central IL Heating. Sorry I missed your call — I'm on a job right now. Can I call you back in about an hour, or is there something I can help with over text?"
Converts missed calls into text conversations the owner can handle from their phone when available.
Deliverable D
Review Request Automation
2 hours after each completed job, the customer receives:
"Thanks for choosing Central IL Heating! If you have a minute, a Google review would mean a lot to us: [link]"
A follow-up reminder goes out 3 days later if no review has been posted.
Deliverable E
AI Visibility Setup
- Structured data (LocalBusiness schema) added to the website
- Consistent NAP (name, address, phone) across 15 directories
- FAQ content written in AI-friendly question-and-answer patterns
- "Ask ChatGPT about HVAC in Bloomington" test result: improved
The After
What the fictional business looks like once the Growth Sprint is complete.
Website
Professional 5-page site, mobile-optimized, loads < 2 sec
Google Presence
Fully optimized GBP with weekly posts
Missed Calls
Instant text-back catching 3–4 lost leads per week
Reviews
Automated review requests building social proof on autopilot
AI Visibility
AI tools starting to reference the business by name
Investment
Growth Sprint — $1,400 over 2 weeks
Which sprint is this?
Starter
$650
1 week
Website + Google Business Profile optimization. Get online and get found.
Growth
$1,400
2 weeks
Everything above plus missed-call text-back, review automation, booking, and online visibility — the full lead machine.
Scale
$2,400
3 weeks
Adds full CRM, invoicing, AI visibility audit, unlimited automations, and a dedicated support channel.
Want to see what we would build for YOUR business?
The Digital Health Check takes 30 seconds. No email required to see your score. We will show you exactly where your business stands and what it would take to fix it.
This is a demonstration example using a fictional business. Central Illinois Heating & Air is not a real company. This page shows the type of work included in a Garner Digital Build Sprint.